Advertising on LBKapts.com

Stay Ahead of the Game: Why Early Apartment Marketing is Crucial for Lubbock Property Managers

In today's competitive rental market, timing is everything. Property managers who understand the importance of early marketing gain a significant advantage in securing qualified tenants and reducing vacancy periods. For Lubbock property managers, this strategy is particularly valuable—and LBKapts.com offers the perfect platform to implement it.

The Early Bird Gets the Renter

Nearly 60% of apartment hunters begin their search at least six months before their intended move-in date. As a property manager, this presents both a challenge and an opportunity. While you may not have exact availability data for units that far in advance, you can still capture these early searchers' interest and stay top-of-mind.

Think about it: when potential residents are planning their move to Lubbock or considering a change within the city, they're researching options long before they sign a lease. By establishing your property's presence early in their search journey, you significantly increase your chances of making their shortlist.

LBKapts.com: Your Early Marketing Advantage

LBKapts.com, the only apartment listing site operated by an apartment association in the country, offers unique features to help you market your properties well in advance:

1. Impressive Reach to Qualified Prospects

According to Google Analytics, LBKapts.com has helped more than 240,048 users find apartments in Lubbock over the last 12 months! To put that in perspective, that's enough people to fill the Jones AT&T Football Stadium (capacity: 60,454) four times over—with nearly 180,000 users still waiting for a seat.

This massive audience represents qualified leads specifically looking for Lubbock housing options—not random internet traffic or out-of-market browsers.

2. Comprehensive Listings That Showcase Your Property's Best Features

Even when specific units aren't available yet, LBKapts.com allows you to:

• Showcase different floorplans, amenities, and community features
• Display high-quality professional photography (included with your listing)
• Engage potential renters with immersive MatterPort 3DX virtual tours
• Easily update your listings as availability changes

3. SEO-Optimized For Lubbock-Specific Searches

LBKapts.com ranks on the first page of organic Google search results for numerous high-value keywords, including:

• "Best Apartments in Lubbock"
• "1 Bedroom Apartments in Lubbock"
• "2 Bedroom Apartments in Lubbock"
• "Apartments near TTU"
• "Apartments near UMC"
• "Lubbock Pet Friendly Apartments"

Additionally, through content optimized for several major employers in Lubbock, LBKapts.com ranks on the first page for "apartments near..." many main employers, including Covenant Health, University Medical Center, Texas Tech, Lee Lewis Construction, United Supermarkets Headquarters, and Ramar Communications.

4. Multiple Contact Points For Prospect Convenience

LBKapts.com offers five different ways for potential renters to reach out to your property:

1. Get more information
2. Apply online
3. Schedule a tour
4. Call directly
5. Claim a deal

This flexibility ensures that prospects can engage with your property in the way that feels most comfortable for them, increasing the likelihood of conversion.

Strategies for Early Marketing Success

1. Highlight Upcoming Availability

Use LBKapts.com to showcase potential future openings, even if exact dates aren't set. Create excitement about upcoming renovations or seasonal availability patterns to capture early interest.

2. Create a "Notify Me" Feature

Implement a system where interested renters can sign up for alerts when their preferred floorplan becomes available. This creates a pre-qualified lead pool for upcoming vacancies.

3. Showcase Community Benefits

Use our platform to highlight long-term community perks that appeal to forward-thinking renters. Our "Moving to Lubbock" guide receives significant traffic from newcomers to the area—a perfect opportunity to introduce your property to those unfamiliar with the local market.

4. Seasonal Promotions

Plan and advertise special offers for different seasons, capturing the attention of early planners. With LBKapts.com's tiered advertising system, you can ensure your promotions receive maximum visibility to qualified leads.

Why Choose LBKapts.com?

1. Local Expertise

As a Lubbock Apartment Association service, our team comprises industry experts with a combined experience of 150 years and 56 years in the apartment industry. We understand the local market better than anyone.

2. Targeted Audience

Reach qualified leads specifically looking for Lubbock apartments. Our search algorithm and tiered system ensure your property receives optimal exposure to the right audience.

3. Comprehensive Tools

Access call logs, email tracking, and on-demand statistics to measure your marketing success. Our manager access dashboard provides transparent reporting on listing performance and staff leasing activity—available 24/7.

4. Supporting the Industry

Your investment in LBKapts.com goes back into supporting the Lubbock apartment industry through the Apartment Association. When you advertise with us, you're not just marketing your property—you're strengthening the local multifamily community.

Investment Options to Fit Your Needs

LBKapts.com offers tiered advertising packages to suit different marketing needs and budgets:

• Standard Package ($175/month): Bottom half of search results with standard map marker and one MatterPort 3DX virtual tour and photography.

• Enhanced Package ($275/month): Top half of search results with standard map marker and three MatterPort 3DX virtual tours and photography.

• Elite Package ($475/month): Top 1/2 of search results with eye-catching star map marker icon, six MatterPort 3DX virtual tours and photography, plus option for featured spot on landing page.

• Elite Package Boost ($625/month): All Elite Package benefits plus featured placement on the homepage, Moving Guide, search results, and video splash on homepage.

Our Promise to You

When you partner with LBKapts.com, we promise to:

• Work alongside your team to craft unique content that showcases what makes your community special
• Empower your staff to maximize lead conversion from email and phone inquiries
• Continuously enhance our technology based on feedback from your team and renters
• Provide full transparency with 24/7 access to performance statistics
• Monitor your success with a local Market Director ready to help with market updates and custom leasing solutions

Don't Miss Out on Early Apartment Seekers

List your property on LBKapts.com today and stay ahead in the competitive Lubbock rental market. With our comprehensive platform, local expertise, and proven results, you'll capture the attention of early planners and maintain a steady pipeline of qualified leads.

Contact the LAA office at (806) 794-2037 to get started with your listing today! Click here for detailed pricing information.